Measure the cost of waiting against the return of an immediate website rescue.
Show calculator guide
Rescue build calculator guide
Calculate the potential value of emergency site repairs and the real cost of putting off fixes after a failed website project. Use this tool to plan how much loss you could avoid by moving quickly. Keep in mind that results depend on your specific context.
What this tool does
Calculates how much revenue you miss out on while your site isn’t live
Separates what you can’t recover from what you can still use from previous work
Focuses only on new money you plan to spend, so ROI is clear
Shows every calculation with your own numbers as you type
Updates results instantly with every change
How it calculates
Works out your missed revenue by multiplying expected monthly sales with the number of delay days
Adds in any short-term brand reputation loss if your launch delay is public
Subtracts any part of your previous spend that you can reuse
Only counts new rescue spending for ROI and payback
Gives you key numbers like ROI, how many times your investment pays off, and how long it takes to break even
What you’ll get
See the total loss you avoid by launching sooner
Get your ROI as a percentage based on your new rescue investment
See how much loss you avoid for every dollar spent
Payback time is shown in days and months so you know when you break even
Get a status rating like excellent, strong, moderate, or poor
What to enter
Your expected monthly revenue after launch
Number of days until you can realistically go live
Amount already paid to a previous vendor
Percentage of that spend you can still use
Rescue investment needed to complete project and launch
Brand impact percentage if the delay hurts your reputation or demand
Assumptions & limits
No revenue comes in before the launch of your B2B website or e-commerce shop, so all delay days are counted as lost opportunity.
Only new rescue spending is used for ROI, not what you already spent
Any reusable work from before is counted as a credit to reduce your costs
Brand impact is optional and should be a small percentage unless the delay was public
Inputs need to be positive numbers and percentages between 0 and 100
ROI is shown with one decimal for clarity
Example defaults and live updating
Change any field and see the example numbers refresh instantly
ROI is always based on your rescue investment for your B2B website or e-commerce shop, not your overall budget.
Results are displayed with one decimal so they’re easy to read
Delay window uses your current delay days and expected revenue for your B2B website or e-commerce shop.
Salvage credit updates automatically when you change inputs
Live breakdown of how your results are calculated
Total before rescue:
Net benefit:
ROI:
Multiple:
Payback:
Your numbers
What did you expect to earn after the launch of your new B2B website or your e-commerce shop?
How many days has the go-live of your new B2B website or e-commerce shop has been delayed?
How much money have you already invested in your new B2B website or e-commerce shop with the previous agency/freelancer
How much of your unfinished B2B website or e-commerce shop is reusable in monetary value? On average, 20% to 40% of your invesment is reusable as the wireframes and design has already been decided on.
Our rescue plans start at $3,000 for a regular website and at $5,000 for an e-commerce site. Depending on the size of the project, this price can go up to $30,000 and more for very a big website or e-commerce shop. On general the avg. rescue investment is $12,500. If you are a B2B business, we advise to add $7,500 as a starting point. If you are e-commerce business, we advise you to add $15,000 as a starting point.
Brand impact measures any reputational or demand loss your business suffered due to the launch delay. This is optional and usually only applies if you’re relaunching or updating an existing brand. If your delay was public or you’re relaunching an established brand, consider adding a brand impact percentage.
Real cost of website
$ loss due to delay
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$ loss due to brand‑impact
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Unrecoverable investment
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Recovered investment
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Total $ loss before rescue
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Rescue investment
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Net benefit
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ROI of rescue investment
Enter expected revenue, delay days, and rescue investment to begin.